Understanding the small details of Public Relations can be a make-or-break point for many businesses. Knowing what to and what not to do can be the difference between a piece getting published or broadcast or ending in the bin. Here are some essential tips that will help you in figuring out these minor details. Read more.

In the world of marketing, advertising and PR are thought to be one and the same. Many businesses believe they play a similar role, achieve the same results, and can be used in lieu of one another. So, what is the difference between PR and advertising exactly? Hopefully the following tips will answer this frequently asked question once and for all. Read more.

Public Relations (PR) is a must for businesses. The good news about PR is it’s cost effective, can help increase company profile, raise awareness, inform your target audience and manage your brand image. Whether your business is a success or not comes down to this - It doesn’t matter how great your company is, it doesn’t matter how excellent your products are, if people don’t know you exist or don’t understand what makes you stand out from your competitor. You will not be able to succeed, regardless of how brilliant your business is. Read more.

Whether it is a product or service, most clients want to get on TV! Here at Tucker Media we've had some amazing success with getting our clients television coverage. So, here are 10 quick tips to take into consideration before preparing for your TV debut. Read more.

In a vast and limitless world of news and social media, keeping on top of what everyone is saying can seem like an overwhelming task, especially when you have a million other things to do. Daily media monitoring should, however, be at the top of your to-do list and it can take as little as 15 minutes. Read more.

Download numbers are one of the most obvious metrics for measuring the success of your podcast.

Listening stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.

In this information-rich world, we are constantly bombarded by news stories, articles, videos and blogs. Whether you have breaking news, a story opportunity, or want to profile a key figure in your organisation, it’s critical to get your message right. Read more.

So, you want to start a podcast but you are wondering if you have enough time? The simple answer is, how long is a piece of string? Seriously though, there are lots of things that go into getting an episode from your recording device into people’s earholes and every step can impact how long it takes to put your show together. Read more.

Media interviews can be a tricky beast, regardless of whether you’re the most confident person in the world or completely terrified of speaking on-air. Ms Charisma might overstep the mark and put her foot in it by saying the wrong thing while Mr Bashful could provide his interviewer with one-word, monotone answers and never be asked back again. Read more.

No matter what the size of your business, using a mix of different media types is a highly effective way to build brand awareness. Media types are generally described as three main categories: paid, owned and earned. Each media type offers different amounts of reach and scalability and uses different amounts of budget, time and effort to create an impact. Read more.

It seems like every man and his dog is launching a podcast these days but is it too late to join the bandwagon? No doubt, there has been an explosion in the creation of podcasts in recent years, particularly during the COVID-19 global pandemic of the last 12 months, but with the thirst for unique audio content continuing an upward trajectory we may not have reached peak podcast just yet. Read more.

It’s important to remember that media training isn’t a one-and-done proposition. Becoming a strong spokesperson takes consistent practice and a concentrated effort. Just as an athlete must spend many hours in the gym or on the training field, a spokesperson must also continually train to achieve peak performance. Read more.

Getting yourself or your business in the media can not only help to increase brand awareness and credibility but can also increase sales and help with your bottom line. To help get you the media exposure you need here are some easy ways to get media exposure in 2021. Read more.

Given podcasts' ability to attract and keep an audience, it's no surprise that business owners, entrepreneurs and marketers are looking to capitalise on the popularity of this medium. Read more.

Receiving media coverage for your business is an exciting moment, especially if you have been coveting it for quite some time. Read more.

Media releases are often the first thing that comes to mind when discussing public relations. Read more.

As a podcast producer and creator of audio content I am often asked which podcasts are ‘the best’ to listen to. Here are my top 14.

Normally a story involving an NRL star and a brewery would end in tears, but this one has a very different outcome.

Gus Worland the founder of a leading charity believes suicide rates in Australia will get worse before they get better in the aftermath of the coronavirus pandemic.

Media training is so much more than just being “camera-ready” with key messages prepared.

It should delve deeper to ensure an organisation has recognised potential risks (commonly referred to as an issues audit) and then developed a media plan which will set out exactly what staff should do in the event of an organisational crisis.