It seems like every man and his dog is launching a podcast these days but is it too late to join the bandwagon?
No doubt, there has been an explosion in the creation of podcasts in recent years, particularly during the COVID-19 global pandemic of the last 12 months, but with the thirst for unique audio content continuing an upward trajectory we may not have reached peak podcast just yet.
The increasing popularity of podcasts is predicated on the time-poor individual: listening to the news, crime, history, comedy and more on their daily commute, while working out at the gym or making dinner at home.
Increased mobility
Thanks to the almighty power of the internet, people have the opportunity to stream, read, watch and listen on the go. But scrolling down endless newsfeeds and staring at bright screens can give users tired eyes and screen exhaustion. Podcasting is a good alternative so listeners can give their eyes a break and an opportunity to multitask.
Bang for your buck
Setting up audio gear and creating content may seem daunting, but the low cost-to-entry for podcasts can prove to be a worthy investment. In years gone by it would’ve cost thousands of dollars to set up a home studio but in 2021 you can be on your way with the cost of a half-decent microphone at around $150 and some free editing software that you can download straight to your laptop.
Strengthens audience relationships
Discussing news, trends and content specific to your business allows for storytelling opportunities and personalised messages that build genuine relationships with your targeted audience. This gives your business a way of differentiating itself by producing a unique stream of uninterrupted content as part of your content marketing strategy.
Be a market leader
Podcasting diversifies the communication tactics of your business and can position you as a market leader. Sharing industry knowledge, hot tips, and networking are all part and parcel of the podcast process and are valuable not only to your audiences but to the credibility of your business.
Still thinking about dipping your toes in the podcast waters? Start out by listening to other podcasts in the same field, and maybe try your hand as an expert guest on an industry podcast before diving in headfirst yourself.
Don’t forget to discuss what’s new and relevant to your market, so your faithful listeners come back for more.
Good luck and if you need any help on your podcasting journey please drop us a line here at Tucker Media.