Understanding the small details of Public Relations can be a make-or-break point for many businesses. Knowing what to and what not to do can be the difference between a piece getting published or broadcast or ending in the bin.
Here are some essential tips that will help you in figuring out these minor details.
Know Your Media
Whether the piece is for a blog, newspaper, social media etc. Identifying the appropriate way to communicate to its audience is paramount. For example, a post for social media should have informal language as well as be on entertaining the audience threw interesting, eye-catching posts.
Localise
Focus on figuring out who you are targeting. Then you can work out the best way at approaching them and tailor your work to their needs and desires.
Be Available and Responsive
Replying to journalists calls can have a significant impact on the end result. If journalists are left waiting for information, they can easily lose interest in your potential story. Journalists are sent hundreds of emails a day; it is not hard for a better story to appear.
Be Honest and Fair
Swaying from the truth of any product or story has many negative affects: If you are caught stretching the truth and even lying, your integrity has been compromised and could lead to some very unhappy people such as journalists and clients.
Be Sensitive to Deadlines
When something has been requested to be completed by a certain time, make sure it happens. Late work causes problems for everyone as well as causing a domino effect throughout the campaign. A late send out to journalists in relation to its media release can make the campaign disjointed as well as ruining the timeline.
Avoid Irritating Calls to Journalists
Pestering journalists is one way of ensuring your piece is moved straight the bottom of the pile. Journalists are constantly contacted by PR agents promoting the work and they do not enjoy being hassled. Working out when a journalist has lost interest and being able to move on is essential.
Good Writing
Good grammar, structure and readability cannot be emphasised enough. Journalists do not want to read scrappy, poorly written work. A well written piece can impress the journalist and could be the determining factor in its success. Poorly written work screams lack of effort and no care/pride in work.
Understand the Newsworthiness of Your Work
Make things interesting and make it something people are going to want to read. Find an angle and go for it. These often-overlooked aspects are vital skills to be successful.