So, you got some media coverage for your business! Great job, but now what?
The best way to leverage your earned media is to amplify that coverage and increase your reach in the marketplace.
Amplifying your existing publicity is an essential tool that can help you spread your message to a more diverse audience within a short period of time and enhances your credibility within your industry.
Here are three easy ways to amplify your publicity:
1. Post on social media
Almost everyone you know is on social media, which makes it the best channel to generate effective amplification for your media coverage. If you have not set up your company’s social media handle, now is the time to do so. As you will be sharing your coverage with all your followers on social media platforms, amplifying your publicity from both your personal and business pages ensures double the exposure. Facebook and Twitter are great places to start, as they both have a share feature that allows followers to repost the content you put up. Another great way to amplify coverage on social is by also mentioning the journalist or publication on your social media page in hopes for them to repost the content on their social media pages.
2. Create a news section on your own website
One of the easiest ways to amplify earned media coverage is to re-post or re-purpose the coverage into a blog or the news section on your website. Posting the coverage on your blog or news feed that links to the original article is great for amplifying the publicity and helps with SEO.
3. Use your email newsletter
Your monthly or weekly newsletter is a gold mine of opportunity for high impact amplification of your publicity to an already highly engaged audience. When you are sending your next email newsletter out to your clients, don’t forget to include a small write up about your recent media success with a link that they can click on.
Just remember, publicity isn’t a set and forget type of event. Once your media coverage lands, it is very important to amplify it to get the best return on investment.